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Scheels is more than just a sporting goods store; it's a destination with a rich history dating back to 1902. Originally started as a small hardware and general merchandise store in Sabin, Minnesota, it has evolved into a beloved chain with a strong online presence at scheels.com. Known for its massive retail locations that include attractions like Ferris wheels and aquariums, Scheels offers a wide range of sporting goods, outdoor gear, and athletic apparel.
Over the years, Scheels has expanded its offerings to cater not only to sports enthusiasts but also to outdoor adventurers and fashion seekers, making it a unique player in the retail sector. This broad market appeal puts Scheels in direct competition with a variety of other retailers, each with their own unique strengths and market strategies.
Let's dive into how scheels.com stacks up against its 19 competitors in today's retail landscape.
4.0 / 5
Dick's Sporting Goods is a direct competitor, focusing largely on sports-related equipment, apparel, and footwear. With a strong online presence and numerous physical stores, Dick's offers a similar range of products to Scheels but often emphasizes team sports gear and fitness equipment.
Their competitive edge comes from exclusive partnerships with major brands and a loyalty program that incentivizes repeat customers. However, unlike Scheels, Dick's does not feature store attractions that enhance the shopping experience.
4.0 / 5
4.0 / 5
Cabela's, now merged with Bass Pro Shops, has been a titan in the outdoor retail space, particularly known for hunting, fishing, and camping gear. Like Scheels, Cabela’s provides a thematic shopping experience, which appeals to a similar demographic.
Their strong brand recognition and extensive product range in outdoor gear make them a formidable competitor. Cabela's also has a significant brick-and-mortar presence, which competes with Scheels' in-person retail experience.
Bass Pro Shops, aligned closely with Cabela's, shares a similar market focus. Specializing in fishing and boating equipment, Bass Pro also offers a wide array of hunting, camping, and outdoor cooking gear.
Their large retail stores, complete with indoor water features and extensive wildlife displays, create a direct competition with Scheels’ model of making shopping a recreational experience.
4.3 / 5
4.3 / 5
REI (Recreational Equipment, Inc.) stands out for its focus on outdoor sports and activities, including camping, climbing, cycling, and running. Unlike Scheels, REI operates as a consumer co-op, giving members special benefits and dividends.
Their commitment to sustainability and community involvement through outdoor programs and initiatives sets them apart from Scheels, appealing to a more eco-conscious consumer base.
4.0 / 5
4.0 / 5
Academy Sports + Outdoors offers a wide range of sporting goods, outdoor items, and lifestyle products which directly compete with Scheels. With a strong presence in the southern United States, Academy serves a similar demographic but at more competitive price points.
Their frequent sales and discounts attract budget-conscious shoppers, providing an edge over Scheels' often premium-priced merchandise.
