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Awaytravel.com, known simply as Away, has swiftly risen to prominence in the travel industry with its modern and stylish approach to luggage design. Founded in 2015 by Steph Korey and Jen Rubio, after Rubio's luggage broke while traveling, the brand has since carved out a significant niche in the market. The duo aimed to create a product that addressed the common pain points travelers faced with their luggage.
Away's offerings include a variety of suitcase sizes, from carry-ons to large checked bags, featuring popular amenities like built-in batteries for charging devices. The brand quickly gained a following through savvy marketing and social media, appealing to a generation of travelers looking for functional yet chic luggage options. With its direct-to-consumer model, Away disrupted traditional retail by cutting out the middleman and offering high-quality products at a lower price point.
As Away continues to expand its product line and reach, it faces competition from a variety of brands, each with their own unique selling points. From luxury to budget-friendly options, the luggage market is crowded with brands vying for travelers' loyalty. Let's explore how Away stands against some of its most notable competitors.
Samsonite is one of the most recognized luggage brands in the world, renowned for its durability and reliability. With over a century of history, Samsonite offers a wide range of travel products, including luggage, backpacks, and travel accessories. Their products often come with features like TSA-approved locks and rugged construction, suitable for frequent and business travelers. Samsonite's extensive distribution network and longstanding reputation make it a formidable competitor to Away.
Tumi stands out in the market as a premium luggage brand, targeting the high-end traveler with its luxury products. Known for its superior quality and sophisticated design, Tumi luggage is a status symbol for many business and luxury travelers. The brand's focus on innovation, like its TUMI Tracer product recovery program, positions it as a top-tier competitor to Away, appealing to a clientele willing to invest in premium travel gear.
Travelpro is known for inventing the original Rollaboard luggage, favored by airline professionals. With a focus on durability and practicality, Travelpro's products are designed to withstand the rigors of frequent travel. Their feature-rich luggage, which offers thoughtful organization and robust materials, competes directly with Away's functional approach. However, Travelpro's aesthetic leans more towards traditional and utilitarian, which may not resonate with those seeking Away's modern design ethos.
CALPAK is a contemporary travel goods brand that presents a direct challenge to Away with its similarly stylish and colorful luggage options. With an eye on trends and affordability, CALPAK offers an array of products that are both fashionable and functional. Their luggage often features unique patterns and collaborations with artists and influencers, catering to a demographic that values individuality and expression in their travel gear.
RIMOWA is an iconic luxury luggage brand known for its aluminum suitcases and distinctive groove design. As one of the leading high-end luggage manufacturers, RIMOWA's products are a favorite among discerning travelers who value both aesthetics and craftsmanship. Their use of high-quality materials and innovative features, such as the electronic tag, make them a noteworthy competitor to Away, especially in the luxury market segment.
Monos is a relative newcomer to the luggage scene, much like Away, and has quickly established itself as a competitor with its minimalist design and premium materials. Monos' philosophy centers on creating high-quality, sustainable luggage options at a fair price. Their clean and sleek aesthetic, combined with a customer-centric approach, positions them as a strong alternative to Away for travelers seeking simplicity and sustainability.
Briggs & Riley offers a range of high-end luggage with a unique lifetime warranty, which even covers damage caused by airlines. This commitment to product quality and customer service sets them apart as a competitor. With a focus on innovation, such as their patented CX expansion-compression system, Briggs & Riley caters to a market that values durability and long-term investment over frequent purchases.
MUJI is a Japanese retail company known for its 'no-brand' philosophy and simple, streamlined designs. Their range of travel products, which includes hard and soft suitcases, emphasizes functionality and minimalism. MUJI's approach to design and affordability makes it a competitor to Away, especially for consumers who appreciate unbranded, utilitarian products at a lower cost.
Eagle Creek specializes in adventure travel gear, with a strong emphasis on durability and versatility. Their products, which include wheeled luggage, backpacks, and packing organizers, are designed for the rugged traveler. Eagle Creek's commitment to sustainability and their No Matter What warranty make them a notable competitor for Away, particularly among outdoor enthusiasts and eco-conscious consumers.
Osprey is renowned for its high-performance backpacks and travel gear, designed for serious hikers and adventurers. While their product range is more focused on backpacks than traditional luggage, their commitment to quality and ergonomic design makes them a competitor in the travel gear market. Osprey's dedication to innovation and the outdoors positions them as an alternative to Away for travelers who prioritize functionality and outdoor readiness over style.
Travel + Leisure is primarily known as a travel magazine, but their online store features a curated selection of travel products, including luggage and accessories, from various brands. While they do not manufacture their own luggage, their influence in the travel industry and their product endorsements make them a competitor in terms of consumer guidance and brand partnerships. They compete with Away by influencing consumer choice and showcasing a range of luggage options to their readers.
Béis is a travel brand founded by actress Shay Mitchell, offering stylish and functional travel accessories and luggage. With a focus on affordability and Instagram-worthy aesthetics, Béis has quickly become a popular choice among millennial travelers. Their range of products, including duffel bags, backpacks, and luggage, competes with Away by offering a similar blend of style, functionality, and approachability.
3.8 / 5
3.8 / 5
Macy's, the well-known department store, offers a wide selection of luggage from various brands, including designer and budget-friendly options. Their extensive network of brick-and-mortar stores and online presence provide easy access to a range of travel products. Macy's competes with Away by serving as a one-stop shop for travelers looking to compare different luggage brands and styles in one location.
SwissGear is known for its travel gear and accessories rooted in Swiss design and quality. Their products, which include luggage, backpacks, and travel accessories, are designed for durability and functionality. SwissGear's reputation for quality and their association with the Swiss Army brand make them a competitor to Away, appealing to consumers who value the Swiss heritage of precision and resilience in their travel gear.
4.6 / 5
4.6 / 5
Kohl's is a retail chain that offers a variety of luggage and travel accessories from multiple brands. With frequent sales and discounts, Kohl's is a competitor for price-conscious shoppers who are looking for deals on travel gear. Their wide reach through physical stores and an online platform competes with Away's direct-to-consumer approach by providing consumers with a variety of choices and the ability to see products in person.
4.3 / 5
4.3 / 5
REI is a well-known outdoor retailer that offers a range of travel and outdoor equipment, including luggage and travel packs. Their commitment to quality and sustainability, along with their cooperative business model, sets them apart. REI competes with Away by catering to outdoor enthusiasts and those who prefer to purchase from a company with strong environmental and social commitments.
3.9 / 5
3.9 / 5
Temu is an online marketplace that offers a wide range of products, including travel gear and accessories. Their competitive prices and broad selection make them a competitor to Away, especially for budget-conscious shoppers seeking affordable options. While the quality of products on Temu may vary, their low-cost offerings compete with Away's more premium pricing.
5.0 / 5
5.0 / 5
Nordstrom is a luxury department store that offers a curated selection of high-quality luggage and travel accessories from various upscale brands. Their focus on customer service and luxury products makes them a competitor to Away in the premium market segment. Nordstrom's ability to provide a personalized shopping experience, both in-store and online, competes with Away's direct-to-consumer model by attracting customers who value luxury and service.
4.6 / 5
4.6 / 5
Costco is a membership-based warehouse club that offers a variety of luggage and travel accessories at competitive prices. Known for bulk purchases and value, Costco competes with Away by providing quality products at lower price points, appealing to consumers who prioritize savings. Their limited selection of high-quality brands and the requirement of a membership can be both a pro and a con for shoppers.
