The ReturnPolicy score is calculated based on several factors including: convenience, customer service, speed of refund, flexibility and users’ ratings.
ASOS.com has grown from a humble British start-up to a global fashion powerhouse. Since its inception in the year 2000, ASOS (which originally stood for 'As Seen On Screen') aimed to bring the latest fashion trends to young adults. The company swiftly adapted to the digital age, becoming an early adopter of e-commerce, and has since expanded its reach to customers in over 240 countries.
While ASOS initially catered to a younger demographic, offering trendy, fast-fashion items, it has since diversified its offerings. It now includes a range of clothing, from high-street brands to up-and-coming designers, as well as a variety of sizes including petite, tall, and plus-size options.
The competitive landscape of online fashion retail is as dynamic as the fashion industry itself. ASOS stands tall amidst a sea of competitors, each vying for the attention of fashion-forward customers. Let's dive into how these contenders stack up against ASOS.com.
Zalando.com is a European e-commerce company based in Berlin, Germany. It's a major player in the fashion online retail industry, offering a wide range of products from shoes and apparel to accessories and sportswear. Similar to ASOS, Zalando caters to a young, style-conscious demographic, providing a mix of high-street and designer brands.
Zalando is known for its free delivery and returns policy, which has become a significant factor in its success, encouraging customers to order multiple sizes and styles without hesitation. While ASOS also offers free shipping and returns, Zalando's strong foothold in the European market makes it a formidable competitor.
3.0 / 5
3.0 / 5
Boohoo.com is another UK-based fashion retailer that targets the 16-30 age group, offering similar on-trend and affordable fashion items as ASOS. Boohoo is known for its fast-paced inventory turnover and frequently updated collections, which keeps its offerings fresh and aligned with the latest trends.
While ASOS provides a broader range of brands and a more diverse product line, Boohoo focuses on its own brand and fast fashion. Boohoo's aggressive social media marketing strategy and celebrity endorsements make it a noteworthy rival in the digital fashion space.
4.0 / 5
4.0 / 5
H&M (hm.com) is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. While H&M has a significant physical store presence, its online platform has also become a go-to destination for affordable fashion.
H&M's commitment to sustainability with its Conscious collection could be seen as an edge over ASOS, although ASOS has been making strides in this area as well with its Eco Edit. Offering both budget-friendly basics and more fashion-forward pieces, H&M competes on variety and accessibility.
2.5 / 5
2.5 / 5
Forever 21 (forever21.com) is an American fast-fashion retailer that, like ASOS, offers trendy clothing and accessories at a competitive price point. It has gained a following for its diverse range of styles and regular influx of new items.
Despite facing some financial challenges, Forever 21 remains a popular choice for fashion-savvy customers online, and its vibrant physical retail experience used to enhance its brand before scaling back its store count. As it shifts focus to its online operations, Forever 21 continues to be a competitor for ASOS in the fast-fashion domain.
Missguided is a UK-based multi-channel retailer selling clothes aimed at 16–35-year-old women. The company's philosophy is to empower females globally to be confident in themselves and be who they want to be.
Missguided's bold, edgy styles and frequent collaborations with celebrities and influencers position it as a strong competitor to ASOS. Both retailers share a similar target market and have a significant online presence, but Missguided's frequent sales and promotions are a particular draw for bargain-hunting fashionistas.
Nasty Gal (nastygal.com) started as an eBay store and has since evolved into a stand-alone fashion retailer. It caters to young women with a selection of fashion-forward, slightly rebellious clothing and accessories.
Nasty Gal's emphasis on bold styles and unique vintage finds places it in direct competition with ASOS's own line of trendy and vintage-inspired fashion. They both appeal to a customer base looking for standout pieces that reflect individuality.
4.0 / 5
Urban Outfitters (urbanoutfitters.com) offers an eclectic mix of merchandise, from vintage clothing and exclusive in-house designs to quirky home goods. While its retail stores set a distinctive bohemian atmosphere, its online presence extends its reach to a global audience.
Urban Outfitters' focus on a hipster, retro aesthetic differentiates it from ASOS. However, they both target a similar young, trend-conscious demographic, making them natural competitors in the space of unique and stylish fashion.
Fashion Nova (fashionnova.com) is a US-based fast-fashion retail company. It has gained immense popularity, particularly on social media, for its trendy and body-positive clothing lines that cater to a diverse range of body types.
With celebrity endorsements and an Instagram-centric marketing strategy, Fashion Nova competes with ASOS by offering similar trendy styles at affordable prices. Its focus on inclusivity and fast-paced inventory updates keeps it relevant and competitive in the fast-fashion market.
Topshop (topshop.com) is a British multinational fashion retailer of women's clothing, shoes, makeup, and accessories. Known for its stylish and somewhat edgy takes on fashion, Topshop has been a favorite among fashion enthusiasts for years.
Topshop's presence both in physical stores and online makes it a direct competitor to ASOS, especially in the UK market. While both offer a range of trendy, high-street fashion options, Topshop's brand recognition and established customer base present a challenge to ASOS's dominance.
PrettyLittleThing (prettylittlething.com) is another fashion retailer based in the UK that has taken the fast-fashion world by storm. Targeting 16-34-year-old women, it offers the latest trends at affordable prices.
With frequent new arrivals and collaborations with high-profile influencers and celebrities, PrettyLittleThing is a go-to for trend-driven, budget-conscious shoppers. Its social-media-savvy approach makes it a strong competitor to ASOS, especially in engaging the millennial and Gen Z demographics.
5.0 / 5
5.0 / 5
Nordstrom (nordstrom.com) is an American luxury department store chain. It offers a wide selection of clothing, accessories, and beauty products for men, women, and children. While Nordstrom's price points can be higher, it competes with ASOS in terms of brand variety, quality, and customer service.
Nordstrom's ability to offer both high-end designer wear and exclusive in-house brands gives it a unique position in the marketplace. Its commitment to customer experience, both in-store and online, and a robust loyalty program, continue to make it a significant competitor for ASOS.
3.8 / 5
3.8 / 5
Macy's (macys.com) is another iconic American department store offering a broad array of merchandise, including fashion, home goods, and accessories. With a history dating back to 1858, Macy's has established itself as a household name.
In the digital realm, Macy's competes with ASOS by providing an extensive selection of brands and products. While Macy's is traditionally known for its brick-and-mortar presence, its online platform has been growing, catering to a wider audience that includes the younger demographic targeted by ASOS.
3.0 / 5
3.0 / 5
Poshmark (poshmark.com) is a social commerce marketplace for buying and selling new or used clothing, shoes, and accessories. Unlike traditional retailers, Poshmark's peer-to-peer model allows users to sell directly to one another, creating a community of fashion enthusiasts.
While ASOS focuses on new retail goods, Poshmark's second-hand market appeals to consumers looking for unique finds or sustainable shopping options, making it an indirect but relevant competitor in the fashion e-commerce space.
4.0 / 5
4.0 / 5
Lyst (lyst.com) is a global fashion search platform that allows users to browse through thousands of online fashion stores in one place. It aggregates products from a variety of retailers, including ASOS, to offer a comprehensive shopping experience.
Lyst competes with ASOS by providing a one-stop-shop for fashion, allowing customers to compare prices and styles across multiple retailers. Its curation and search tools make it a convenient resource for fashion shoppers who might otherwise shop directly on ASOS.
4.6 / 5
4.6 / 5
Kohl's (kohls.com) is an American department store retail chain that offers clothing, shoes, accessories, and home goods at affordable prices. Kohl's has a significant online presence in addition to its brick-and-mortar stores.
Kohl's competes with ASOS in the family-friendly and budget-conscious segment of the market. With a strong focus on value and an extensive loyalty program, Kohl's appeals to a broad demographic that includes ASOS's target customers.
4.0 / 5
Bloomingdale's (bloomingdales.com) is an American luxury department store chain that sells high-end fashion apparel, shoes, accessories, and beauty products. It's known for its upscale shopping experience and designer brands.
Bloomingdale's competes with ASOS by targeting a more affluent customer base and offering a curated selection of luxury brands. While their market segments may differ, the overlap in online shoppers puts them in competition for the fashion-conscious consumer.
4.3 / 5
4.3 / 5
Dillard's (dillards.com) is another American department store chain with a wide selection of clothing, accessories, and home goods. Dillard's offers a mix of exclusive brands and well-known labels, catering to a diverse customer base.
With a similar product range but a different brand mix, Dillard's competes with ASOS in the department store space. Its emphasis on Southern style and customer service sets it apart from ASOS's more global, trend-focused approach.
4.0 / 5
Nordstrom Rack (nordstromrack.com) is the off-price retail division of Nordstrom, offering discounted designer and brand-name clothing and accessories. It serves as a bridge between the high-end and budget-friendly fashion markets.
Nordstrom Rack competes with ASOS by providing a well-curated selection of discounted designer goods. For customers looking for premium brands at lower prices, Nordstrom Rack is an attractive alternative to ASOS's mix of affordable and premium offerings.
3.2 / 5
3.2 / 5
JCPenney (jcpenney.com) is a mid-range department store chain with a significant online presence. It offers a variety of clothing, home goods, and other general merchandise at value pricing.
JCPenney competes with ASOS by catering to family-oriented shoppers looking for affordability and a wide product selection. While it may not be as trend-focused as ASOS, JCPenney's appeal to a more general audience makes it a competitor in the broader retail market.
3.9 / 5
3.9 / 5
Farfetch (farfetch.com) is an online luxury fashion retail platform that sells products from over 700 boutiques and brands from around the world. It offers a high-end shopping experience with a focus on luxury and designer items.
Farfetch competes with ASOS in the premium segment of the market, targeting discerning shoppers looking for exclusive and high-quality fashion. While their target demographics may differ, they both play significant roles in the online fashion ecosystem.
