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Anthropologie.com is a destination for the creative, worldly woman. Their offering includes women's casual apparel and accessories, intimates, home furniture and décor, beauty, and gifts. Founded in 1992, Anthropologie has cultivated a space where whimsical meets sophisticated, and where unique style is celebrated.
As a lifestyle brand, Anthropologie is known for its distinctive blend of products that are both inspirational and approachable. Much like its sister brands under URBN, like Urban Outfitters and Free People, Anthropologie targets customers who seek a certain eclectic aesthetic.
Today, we're diving into the world of fashion and lifestyle e-commerce to see how Anthropologie.com stacks up against its competitors. From fast-fashion giants to luxury department stores, the landscape is diverse, and each competitor offers a unique angle in the market.
4.0 / 5
As a sibling brand under the same parent company, URBN, Urban Outfitters shares a similar customer base with Anthropologie. However, Urban Outfitters tends to attract a younger demographic with its edgier, more urban style. Their product range spans across fashion, lifestyle, and home, often at a more accessible price point.
Urban Outfitters also offers a slightly different aesthetic that's often more aligned with current trends and pop culture, compared to Anthropologie's timeless and classic approach. This distinction sets them apart while still keeping them in similar market spaces.
Free People, another URBN brand, competes with Anthropologie by catering to a free-spirited, bohemian clientele. Their focus on unique, vintage-inspired clothing presents a distinct style that often overlaps with Anthropologie's boho-chic customer.
Despite the overlap, Free People's apparel is generally more casual and targeted towards a younger audience, distinguishing itself from Anthropologie's more mature and sophisticated offerings.
Zara is a titan in the fast-fashion industry, known for its ability to quickly bring runway trends to the masses. While Anthropologie focuses on a more artisanal and curated collection of products, Zara's rapid turnover and lower price points appeal to a broader audience.
Zara's global presence and massive scale make it a formidable competitor, as it can cater to various fashion tastes at a more rapid pace than Anthropologie's more deliberate and seasonal collections.
Madewell is a competitor in the space of quality, timeless fashion pieces. Known for their denim, they offer a range of clothing and accessories that boast a casual yet refined aesthetic.
While Madewell's focus on denim and basic essentials provides a narrower product range than Anthropologie's eclectic mix, their commitment to quality and classic style presents an alternative for consumers looking for longevity in their wardrobe.
4.0 / 5
4.0 / 5
H&M is another fast-fashion retailer competing with Anthropologie. Offering a wide variety of trendy, affordable clothing, H&M attracts a cost-conscious consumer who is still looking for style.
The Swedish giant's extensive global footprint and frequent collaborations with high-end designers give it a competitive edge, although it lacks the unique, boutique feel of Anthropologie.
2.5 / 5
2.5 / 5
Forever 21 operates in the fast-fashion realm, targeting a younger demographic with trendy, budget-friendly options. The brand's focus on quickly churning out the latest styles contrasts with Anthropologie's more timeless and curated approach to fashion.
Despite the difference in target demographics and brand positioning, Forever 21's extensive range of apparel and accessories puts it in direct competition with Anthropologie for market share in the fashion industry.
5.0 / 5
5.0 / 5
Nordstrom is a luxury department store that offers a wide range of products from various high-end and mainstream brands, including a curated selection of home goods and beauty products. Nordstrom's commitment to customer service and quality merchandise sets a high bar in the retail space.
While Anthropologie provides a more boutique experience, Nordstrom competes by offering a diverse array of brands, including some that overlap with Anthropologie's style, along with a reputation for a superior shopping experience.
4.0 / 5
4.0 / 5
ASOS is a global online fashion retailer offering a ton of different styles, including their own label and various other brands. Their target market is young adults, and they excel in fast fashion, street style, and trendy pieces.
ASOS competes with Anthropologie by providing a vast selection and convenient online shopping experience, though it lacks the boutique and artisanal feel of Anthropologie's curated product lines.
Revolve focuses on young adult women and men looking for trending fashion items, and it has positioned itself as a go-to online retailer for premium lifestyle brands. Their offerings, which include high-end apparel and accessories, align with the fashion-forward aspect of Anthropologie's audience.
Although Revolve's price point can be higher and the style more trend-centric, it still competes with Anthropologie for the attention of fashion-conscious consumers.
4.0 / 5
4.0 / 5
Shopbop provides a boutique experience online with a curated selection of contemporary and designer apparel. They cater to a fashion-forward consumer, much like Anthropologie, but with a focus on luxury and designer labels.
The competition arises as both retailers target a similar demographic who appreciates unique and high-quality pieces, though Shopbop's offerings are typically at a higher price point and more designer-focused.
3.8 / 5
3.8 / 5
Macy's is a traditional department store that offers a wide range of products, from clothing to home goods. They compete with Anthropologie by providing a variety of brands, including some that capture the same bohemian and unique style that Anthropologie is known for.
While Macy's may not have the same boutique feel, their extensive selection and frequent sales attract a broad customer base and present a competitive option for shoppers.
3.0 / 5
3.0 / 5
Poshmark is a social commerce marketplace for buying and selling used fashion and accessories. It competes with Anthropologie by offering a platform where consumers can find unique and discontinued items from the brand, often at lower prices.
The secondhand aspect of Poshmark appeals to budget-conscious and eco-friendly consumers, making it a unique competitor in the fashion resale market.
4.6 / 5
4.6 / 5
Kohl's is a department store chain that offers clothing, home goods, and more. With a more mass-market approach, Kohl's competes on price and accessibility, drawing in customers with its value-oriented offerings.
Though the aesthetic and quality may differ from Anthropologie, Kohl's broad appeal and frequent promotions make it a contender for customers' wallets.
4.3 / 5
4.3 / 5
Dillard's is a department store with a selection of clothing, accessories, and home goods. They offer a mix of mid-range to high-end brands, and while their style selection can be more conservative, they still compete with Anthropologie for the same demographic seeking quality and style.
Their presence in many malls and cities across the U.S. makes them an accessible alternative to Anthropologie's more niche market.
4.0 / 5
Bloomingdale's is a luxury department store that competes with Anthropologie by offering a wide range of designer brands, including fashion, accessories, and home decor items that appeal to a similar upscale consumer.
Their focus on high-quality and designer goods positions them as a competitor for customers seeking premium products and a luxury shopping experience.
2.3 / 5
2.3 / 5
Wayfair is an online retailer specializing in home goods and furniture. While not a direct competitor in the fashion space, Wayfair competes with Anthropologie's home décor and furniture offerings.
With a vast selection of home items and a user-friendly website, Wayfair presents a formidable challenge to Anthropologie's home goods market share.
3.2 / 5
3.2 / 5
JCPenney is a department store with a wide array of merchandise, from clothing to home items. They compete with Anthropologie by providing affordable options and frequent discounts across a variety of product categories.
Though the styles may differ, JCPenney's broad reach and value pricing make it a competitor for customers seeking affordability and variety.
4.6 / 5
4.6 / 5
Costco is a membership-based warehouse club known for its bulk products and discounted prices. While primarily focused on groceries and household items, Costco's expanding range of clothing and home goods puts it in competition with Anthropologie, especially for price-sensitive shoppers.
Costco's value proposition and wide reach make it an alternative shopping destination for those looking for deals on a variety of items, including those offered by Anthropologie.
4.0 / 5
Nordstrom Rack is the off-price retail division of Nordstrom Inc., offering discounted apparel and accessories from many of the same brands carried in Nordstrom stores. This makes it a competitor to Anthropologie, as it attracts customers who desire high-quality products at a lower price point.
The availability of discounted designer items at Nordstrom Rack can sway customers who are looking for a bargain on higher-end merchandise.
Lulus is an online retail destination for affordably priced fashion apparel and accessories, with a focus on young women. Lulus competes with Anthropologie by offering trendy and stylish pieces that capture a similar feminine aesthetic.
While Lulus may not offer the same level of curation or quality as Anthropologie, their competitive pricing and on-trend selections provide an alternative for cost-conscious shoppers.
