Kohl's is a prominent American department store retail chain with a significant online presence through its website, kohls.com. Founded in 1962, Kohl's has grown to become one of the largest players in the retail space, offering a wide variety of clothing, home goods, and other consumer products. Its online platform, kohls.com, serves as a digital counterpart to its brick-and-mortar locations, providing customers with the convenience of shopping from home.
In the competitive landscape of retail, kohls.com faces stiff competition from a variety of other retailers, each with their own unique offerings and market strategies. These competitors range from department stores to specialized online marketplaces, and from discount retailers to luxury brands. The following analysis compares kohls.com with 20 of its competitors, shedding light on the unique characteristics and market positions of each.
This comparison will consider factors such as product range, pricing strategies, target demographics, and online shopping experience to understand how kohls.com stacks up against its competitors. By examining these attributes, we can gain insight into the competitive advantages and challenges faced by kohls.com in the ever-evolving retail landscape.
3.8 / 5
3.8 / 5
Macy's is one of Kohl's closest competitors, offering a similar mix of clothing, accessories, home goods, and beauty products. Its online presence through macys.com is robust, featuring a wide variety of brands and exclusive items. Macy's is known for its promotional events and holiday sales, which drive significant traffic to both its online and physical stores.
Unlike kohls.com, Macy's has a stronger focus on higher-end and designer merchandise, which can appeal to a more affluent customer base. However, both retailers compete heavily during key shopping seasons and rely on loyalty programs to retain customers.
3.2 / 5
3.2 / 5
JCPenney operates in a similar space as Kohl's, targeting middle-income consumers with a range of apparel, home decor, and general merchandise. Jcpenney.com offers competitive pricing and frequent sales, making it a direct competitor to kohls.com in terms of discount-driven marketing.
Both Kohl's and JCPenney have had to adapt to the rise of e-commerce by enhancing their online platforms, though Kohl's often emphasizes its Kohl's Cash promotions and Yes2You Rewards program to differentiate itself.
5.0 / 5
5.0 / 5
Nordstrom is a high-end department store that competes with Kohl's in the broader retail market but targets a more upscale clientele. Through nordstrom.com, it offers a curated selection of luxury brands, designer fashion, and premium services like free shipping and returns, which are less prevalent on kohls.com.
Kohl's competes with Nordstrom by providing a more value-focused shopping experience with a broad selection of mid-tier brands, appealing to cost-conscious consumers who are still looking for quality products.
4.3 / 5
4.3 / 5
Target's online platform, target.com, is a direct competitor to kohls.com, particularly in the domain of affordable fashion, home goods, and consumer electronics. Target has carved out a niche with its trendy private-label brands, which resonate with a younger demographic.
While Kohl's offers a similar product mix, Target's strong brand identity and emphasis on stylish, budget-friendly products set it apart. Additionally, Target's integration of grocery items provides a one-stop shopping experience that Kohl's does not currently match.
3.5 / 5
3.5 / 5
Walmart is the world's largest retailer and a significant competitor to Kohl's, primarily due to its scale and pricing strategy. Walmart.com is known for its extremely competitive prices and expansive inventory, ranging from groceries to electronics and apparel.
Kohl's differentiates itself from Walmart by focusing more on fashion and home decor rather than general merchandise and groceries. However, both retailers offer a value proposition that is attractive to a wide range of customers.
Old Navy, part of the Gap Inc. family, competes with Kohl's in the affordable fashion segment, particularly in casual wear and basics for the entire family. Oldnavy.gap.com is praised for its frequent sales and trendy styles that appeal to a cost-conscious audience.
While kohls.com offers a broader range of products beyond clothing, including home goods and beauty products, both companies vie for the attention of budget-savvy shoppers looking for current fashions.
5.0 / 5
5.0 / 5
Zappos is a leading online shoe and clothing retailer known for its exceptional customer service and free shipping and returns policy. As a competitor to kohls.com, zappos.com specializes more narrowly in footwear and apparel but offers a depth of selection that Kohl's may not match in these categories.
Kohl's competes by providing a wider range of product categories and leveraging its physical stores for an integrated shopping experience, including in-store pickup and returns for online orders.
4.3 / 5
4.3 / 5
Dillard's operates a chain of department stores and competes with Kohl's through its online presence at dillards.com. Dillard's offers a mix of clothing, home items, and accessories, with a focus on slightly higher-end brands compared to Kohl's.
Both retailers aim to provide a comprehensive shopping experience but Kohl's may attract a broader audience through its frequent promotions and loyalty rewards programs.
3.7 / 5
3.7 / 5
Belk is a regional department store chain with a strong presence in the Southern United States. Its online store, belk.com, competes with kohls.com by offering similar categories of products, including private-label brands and national brands.
While Belk may have a more regional appeal, Kohl's national reach and aggressive marketing tactics, such as Kohl's Cash, make it a formidable competitor to Belk's online and physical store presence.
2.5 / 5
2.5 / 5
TJ Maxx, through tjmaxx.tjx.com, operates in the off-price retail segment, offering discounted designer and brand-name apparel and home fashions. It competes with kohls.com by attracting price-sensitive consumers looking for high-quality products at reduced prices.
Kohl's responds to this competition by emphasizing its own sales and discount events, as well as its value proposition of earning and redeeming Kohl's Cash.
4.6 / 5
4.6 / 5
Costco's online store, costco.com, competes with kohls.com in the wholesale club segment, offering bulk purchases and discounted pricing on a wide variety of items, including electronics, clothing, and home goods.
Kohl's differentiates itself by offering products individually rather than in bulk and by providing a more traditional department store shopping experience, both online and offline.
3.0 / 5
3.0 / 5
Poshmark is a social commerce marketplace where individuals can buy and sell new or used clothing, shoes, and accessories. As a competitor to kohls.com, poshmark.com offers a platform for consumers to find unique items or branded goods at potentially lower prices than traditional retail.
While Kohl's offers new, branded merchandise directly from suppliers, it competes with Poshmark by providing a reliable return policy and the convenience of new products without the need for peer-to-peer interaction.
2.3 / 5
2.3 / 5
Wayfair is a giant online retailer specializing in home goods, furniture, and decor, making it a competitor to the home section of kohls.com. Wayfair.com's vast selection and competitive pricing on home items challenge Kohl's offerings in this category.
Kohl's may attract customers who prefer a one-stop-shop for both home goods and clothing, as well as those who value Kohl's promotions and rewards programs.
3.3 / 5
Dick's Sporting Goods is a leading omnichannel sporting goods retailer. Its online store, dickssportinggoods.com, competes with kohls.com in the athletic apparel, footwear, and sports equipment categories.
Although Dick's offers a more specialized selection in sports-related products, Kohl's also offers athletic wear and gear, often at competitive prices and with the added benefit of Kohl's Cash and other promotions.
3.3 / 5
3.3 / 5
Lowe's is a home improvement retailer whose online store, lowes.com, competes with kohls.com in the home goods and appliances sectors. While Lowe's is more specialized in DIY and home renovation products, the overlap in home decor and small appliances creates a competitive space between the two.
Kohl's may appeal to customers looking for home decor and furnishings alongside their clothing and accessory shopping, offering convenience and rewards incentives.
4.0 / 5
Bloomingdale's is a luxury department store with an online presence through bloomingdales.com. It competes with Kohl's in the department store category but targets a more upscale market with high-end brands and designer labels.
Kohl's attracts a more price-sensitive demographic and competes by offering a wide selection of goods at more accessible price points and frequent promotional deals.
4.0 / 5
Nordstrom Rack is the off-price retail division of Nordstrom, offering discounted designer and branded apparel. Nordstromrack.com competes with kohls.com in attracting bargain hunters and value-conscious shoppers looking for brand-name products at lower prices.
Kohl's competes by providing a variety of products at competitive prices, complemented by its promotional events and loyalty rewards.
3.3 / 5
Bed Bath & Beyond operates a chain of domestic merchandise retail stores and competes with Kohl's in the home goods and home decor categories through its online store, bedbathandbeyond.com. The retailer is known for its extensive selection of bedding, bath accessories, kitchen electrics, and more.
While Bed Bath & Beyond specializes in home products, Kohl's provides a broader range of items, including clothing and accessories, which may appeal to customers seeking a more diverse shopping experience.
3.9 / 5
3.9 / 5
Temu is an up-and-coming online marketplace offering a wide range of products, including clothing, accessories, and home goods at competitive prices, placing it in competition with kohls.com. Temu's appeal lies in its low prices and a vast array of products, drawing in a global customer base.
Kohl's competes with its established brand reputation, customer service, and loyalty programs, which may offer a sense of security and value to customers over newer marketplaces like Temu.
4.0 / 5
4.0 / 5
Gap, known for its iconic clothing and accessories, competes with Kohl's in the apparel sector through its online store, gap.com. Gap's focus on casual wear and signature styles creates a competitive dynamic with Kohl's own clothing offerings.
Kohl's stands out by presenting a wider variety of product categories and leveraging its frequent sales and Kohl's Cash incentives, providing value to a broad customer base.
